Demand-generation systemIn operation · paid media via API

A marketing engine that turns a product catalog into demand

A system that runs digital demand generation across paid social, outbound, and a partner program — generating ads, pricing, and copy straight from the product catalog through API automation, with a human approving every publication. Built as a reusable layer, it feeds both the distributor portal and IteraShop².

Key figures
  • 3Demand channels run as one system — paid social, outbound, partner program
  • 95Ad creatives in the distributor's internal gallery
  • 1Human approval gate before anything publishes
The case

Demand generation usually means an agency retainer and a person copy-pasting between tools. This system does it as software: it reads the product catalog and composes on-brand ads, pricing, and copy through API automation, then routes each one to a human for approval before it goes live.

It operates three channels as a single engine — paid social operated through the Meta Ads API, outbound prospecting through Apollo.io, and a partner/reseller program — so one catalog change propagates to every channel without re-keying.

Built as a reusable layer rather than a one-off, it feeds both the industrial distributor's portal and IteraShop²'s storefront, replacing recurring agency spend with a system the owner controls.

Stack
Meta Ads APIApollo.ioAPI automationCatalog-driven generationMulti-channel orchestrationHuman approval gates
Flow · Animated · illustrative

How the catalog becomes approved ads across channels, and how the resulting leads loop back into quote-to-cash. Illustrative data.

Flow · from catalog to demand

Market analysis and the product catalog feed a creative AI that composes art, copy, and price into an ad. A human approves it, and it is published across four channels — Meta Ads via API, segmented outbound, a partner program, and sales assets. The leads it generates flow back into the quote-to-cash system.

MARKET ANALYSISCONSUMER TRENDSCATALOG · PRICES · BADGESAICREATIVEART + COPY + PRICEAD · 1:1 / 9:16LIST PRICEWARRANTY · SHIPPING · TERMSGET A QUOTE →META ADSPUBLISHED VIA APIAPOLLO.IOSEGMENTED OUTBOUNDPARTNER PROGRAMCOMMISSION FUNNELSALES ASSETSSEQUENCES + TARGETED KITSLEADS GENERATED · 34THEY FEED THE QUOTE-TO-CASH ↑CATALOGCATALOGCOMPOSITIONCOMPOSITIONPUBLISHINGPUBLISHINGDEMANDDEMAND

What would your first agent be?

Tell us which process costs you the most. The guided diagnostic is five short steps and shows no prices.

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